摘要：本文闡述了展會官方 WordPress 外貿獨立站網站建設發展的主要問題，著重對當前展會 WooCommerce 官網建設的現狀進行了調研和分析；並提出展會 WooCommerce 官網建設發展的策略和建議。論文的第一部分是對展會傳統 PCWooCommerce 官網、移動 WooCommerce 官網建設、官方 WordPress 微信公眾號、 WordPress APP 的背景、現狀、趨勢的概述, 也提出了需要解決的問題。該部分包含文獻綜述和現場調查資料；第二部分是對展會 WooCommerce 官網調研後的分析，發現了當前的展會 WooCommerce 官網專業性差、設計粗糙、缺乏維護、基本沒有 WordPress APP 、基本不做 WooCommerce 官網的營銷策劃等問題；第三部分是我們對展會 WooCommerce 官網建設提的專業化的建議：設計美觀、更新及時、資訊真實、多使用者互動流暢、提供參展商和觀眾可以自動匹配的 ECRM 線上客戶系統、後期維護不停止、大型展會提供 WordPress APP 、做好會展 WooCommerce 官網的營銷工作；第四部分主要是說明展會 WooCommerce 官網發展的侷限性，倡議建立功能齊全的展會 WooCommerce 官網。
Research on Exhibition Official Website Construction and Development 。
Abstract: This paper explains the main problems of the exhibition official website construction and development, focuses on investigation and analysis of the current situations of the website construction and puts forward strategies and suggestions for the exhibition website construction and development. The first section of this paper overviews the background, current situations and trend of the exhibition traditional PC official website, mobile website construction, WeChat official account and WordPress APP, and points out problems that need to be solved. This section includes literature reviews and field survey data. The second section is the analysis of the survey, which reveals problems of the current exhibition website such as poor professionalism, rough design, lack of maintenance, no WordPress APP, no website marketing planning and so on. In the third section, some professional suggestions on the exhibition official website construction have been mentioned: beautify the design, updat the information on time, provide real information, smooth the user interaction, provide ECRM online customer system which can automatically match the exhibitors and audience, keep maintaining the system in the future, provide WordPress APP in large exhibition, improve the marketing work of the exhibition website. The fourth section mainly describes the limitations of the exhibition website development, advocating the establishment of a fully functional exhibition official website 。
Keywords: Exhibition Official Website; Official Website Construction; Exhibition Marketing; Exhibition WordPress APP 。